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Action ItemsThe following action items are summarized from the 1993 Heritage Tourism Plan and the 2000 Review of that plan.
Recommendations:
Hire a part-time, dedicated staff person to develop tourism
Apply for grants, Local fundraising campaign
Create list of realistic, achievable goals
Communicate with the public
Build a brand that is a variation of the state's weekend getaway image
Develop a critical mass of attractions and amenities
Put together themed events using multiple venues (hotel, retail, etc)
Partner with neighboring towns
Join tourism-focused associations (Amer. Bus Assoc., etc)
Streamline and centralize marketing materials so they are consistent
Create one tourist website, separate from the town's and chamber's
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