Guerilla Marketing Is Dead - Long Live Small Island Marketing - In the old days media was expensive. Print, television, and radio all involved a heavy investment in technology. Families would sit around the television starved for content and advertisers would put together big budgets for limited airtime.
Making a List and Checking it Twice - If there was something you could do today to increase business, would you try it? Seriously, I think I have an answer. I talk with quite a few small business owners every year and one thing always amazes me. The really successful businesses have good mailing lists, and many of the others don't know where to start.
Understanding Website Traffic - This article introduces Invisible Gold’s traffic charts. The same concepts apply to any website, though you need to use a third-party software to get the same results.
