Tips:
1. Print your advisory on letterhead
2. Try to keep the advisory to one page
3. Email for fax to media contacts 1 - 2 days prior to the event
4. Follow up with media via phone to determine interest in covering the event.
Sample
MEDIA ADVISORY (14 pt, bold type)
DATE (12 pt. bold)
Contact: Directory/PR contact (11 pt.)
Title
Division name (if appropriate)
Phone Number
HEADLINE (16 pt, bold, center)
WHO: Organization sponsoring/hosting the event, who sis involved, any noteworthy individuals (12 pt)
WHAT: Describe what the event is
WHERE: List where the event is taking place; be specific. List directions if necessary to make it easy for the media to find and attend. Directions can be included in "Details".
WHEN: Describe the purpose, why the event is occuring; why it's of interest to the media
DETAILS: List any background information on your organization, if pertinent. Mention possible photo opportunities. List web site address.
Thanks to the State of Connecticut Commission on Culture and Tourism for this info. 
