First Town Downtown Windsor Chamber of Commerce

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The Main Street Four Point Approach (R)

As a unique economic development tool, the Main Street Four-Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.

The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.

Organization
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. By getting everyone working toward the same goal, your Main Street program can provide effective, ongoing management and advocacy for the your downtown or neighborhood business district. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, your program can incorporate a wide range of perspectives into its efforts. A governing board of directors and standing committees make up the fundamental organizational structure of volunteer-driven revitalization programs. Volunteers are coordinated and supported by a paid program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.

Promotion
Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate your commercial district's unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors.

Design
Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the district's physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

Economic Restructuring
Economic restructuring strengthens your community's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpenng the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today's consumers.

Coincidentally, the four points of the Main Street approach correspond with the four forces of real estate value, which are social, political, physical, and economic.


Source: National Trust for Historic Preservation / Mainstreet.org


   Upcoming Events
4/1-5/23"This is Where" Photo Contest on Facebook
4/6-5/1Spring Art Exhibit at Town Hall
4/15-5/20Raining Cats and Dogs Animal Hunt
4/23A Survey of Connecticut Residential Architecture - Lecture
Books Before Bed
Windsor Business Connections
4/24Ambassadors Committee
Adult Education for Microsoft Office 2013 offered at St. Gabriel School
Afternoon Prayer Service
Stacy Phillips and Paul Howard in Concert
4/25Emergency Preparedness and Disaster Recovery Workshop
Shad Derby Family Comedy Night
4/26Connecticut River Clean-Up Day
CRIS Radio's 4th Annual Dining & Dancing in the Dark
Earth Day Action Week, Public & Scout Day at Northwest Park
"Hearth and Home" House Tour
Jazz@226
Northwest Park Coffehouse Concert
Open House-Windsor Discovery Center & Montessori School
Windsor ECC Community Services Expo
4/27St. Gabriel School Open House
4/28Talk & Toys
WHS Project Graduation 2014 Fundraiser at Ashley's Jewelry

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